Search Engine Optimisation Cork

A Basic Guide To Understand Search Engine Optimisation

If you have a website of any kind, you need to understand search engine optimisation.  This is the process you need to follow to get your website ranked on the search engine results and get your content in front of potential customers.  The problem is that SEO can be confusing for a lot of people, but there are some points to look at that will help you understand what you need to do.

Keyword Research

Keyword research is the foundation of SEO because it helps you determine what you are optimising your website for.  However, this research has changed over the years and you need to be careful with the keywords that you choose.  Generic keywords will generally be good to have, but they should not be your main focus.

You need to look at targeted and long-tail keywords that will get you the visitors that you need.  Long-tail keywords are phrases of three or more words that relate to your content and business.  If you run a dog training website, dog training is the generic keyword while a targeted long-tail keyword would be obedience training for Border Collies.

Knowing that you need to focus on long-tail keywords is important, but you also need to know about search volume and competition.  Ideally, you will want to target keywords that have a high search volume with low competition.  Unfortunately, this can be very hard to find, but you do need to find the right combination of search volume and competition.

Have High-Quality Content

The content that you have on your website will play a large role in the success of your SEO strategy.  Poor content will result in poor rankings because you are not providing value to the search engine user.  High-quality content will rank better and will be more likely to be shared on social media which increases your visibility.

Long form content is becoming more popular and you should consider this.  This content will be between 750 and 1000 words in length.  This length is viewed by the search engines as long enough for you to provide quality information to the visitor.

When writing your content, you need to break it up using sub-headings.  Most people will skim content to find the information that they need instead of reading the whole article.  Having clear sub-headings will help the reader find what they are looking for and will help the search engines determine what your content is about.

You also need to ensure that you write for a human audience.  In the early days of SEO, many people would write content targeting the search engine bots.  This would result in high rankings, but the content was unintelligible to humans which hurt the search engines.  This has led to a change in search algorithms and writing for the bots will no longer land you on the first page of the results.

Get High-Quality Links

Backlinks are something that you need to focus on with SEO.  These are links that lead from another website back to your own.  When getting backlinks you need to focus on quality instead of quality.

This is another part of SEO that has changed over the years because of bad practices that manipulated the system.  In the past, people would buy backlinks which improved their rankings.  This was due to the fact that the number of backlinks counted more than the source of the backlinks.

This has changed and the source will play a larger role in the impact the link has on your ranking.  If you get a backlink from a website that is considered an authority, it will count more than dozens of low-quality links.

AUTHOR: http://seocork.agency – Cork’s leading local SEO coampany.

SEO & Web Hosting in Ireland

When you put a website online for business purposes, you rely on it to make you money. That’s true even if you don’t directly sell products or services through that site. Even a site that just has information regarding your business and possibly contact information is still critical because when an Internet user is spending time at your site, they’re more likely to choose you over your competitors for the answers and things they need to make solve their problems or make their lives better.

Search Engine Optimisation in Ireland

However, for as much as you might focus on search engine optimisation, organic or otherwise, to draw traffic to your site, your selection of web hosting services also matters. Your site has to capitalise on its traffic, called conversion, turning visitors into customers. While a great deal of that has to do with website design, hosting matters too.

The first way that hosting matters is how fast it is. High-speed Internet is a norm for many users now, and they’re not going to waste time on a site whose pages load slow, and if the first page never loads within a few seconds, it’ll never load at all since they’ll just back out and go elsewhere. The best way to achieve high speed loading for your website is to host it locally with a company like Website Host Ireland or FB Local Web Hosting.

Web Hosting & SEO Choices

The second way your web hosting choice matters is its reliability. The more uptime you have, the more customers you are going to get from search engines. Downtime does happen, but no reputable web hoster ever has more than a single percentage point of downtime, if that.

The third way that your web hosting choice is going to matter is in its affordability. You do want a website up and running to do business, and you do have to pay for your bandwidth, but don’t let it eat up all your profits and budget along the way.

If you’re buying art for your home, you won’t want to buy something that’s only okay. Every piece that you hang in your home should be a piece that you genuinely love.

How can you select a piece that you love? It isn’t as hard as a lot of people assume. Follow these suggestions, and you’ll be able to find the kind of artwork that you will be able to cherish.

Think About The Kind Of Artwork You’re Drawn To

Not every person has the same tastes. Certain people are drawn to certain types of things. Some people love stunning photographs, while others love beautiful watercolour paintings. Some people love landscapes, while others prefer abstract art.

You should spend some time thinking about the kind of art you tend to be drawn to. Look for artwork that has that elements.

Pick A Piece From A Great Artist

There are a lot of professional artists out there. If you are ordering something from one of these artists, you should make sure that you love their work. Try to learn more about local artists. See if any of them produce work that you love.  Click here for work from Local Armagh Artists – or contact them at the Local Irish Art Facebook or Local Irish Art Twitter pages.

Find Artwork That Looks Great In Person

Ordering artwork online isn’t a bad idea. You’ll have a lot of appealing options if you choose to do that. However, you shouldn’t just pick something that looks nice in an online photo. If you really want to love your artwork, you should try to get a better idea of what it will look like in person.

To help you choose, heres a list of some of the top Irish Artists – click here.

If you’re choosing art for your home, you’ll want to choose something that you love. You should be careful about the art that you pick out. Think long and hard about what it is you’re purchasing. No matter what you wind up buying, you should be happy with it.  Here are some additional tips if you want more ideas.

Awesome Arts & Crafts in Cork, Ireland

Make sure to make this your first stop for reviews and commentary on exceptional arts and crafts products in Cork.  From traditional cork making to sculptures, painting, metalwork, jewellery and so much more.

We aim to showcase, the best, the beautiful, the crazy and the wonderful as we explore the artistic bent of the good people of the Rebel County, Cork.

Watch this space for more news, reviews and fantastic art – coming soon..